The development of the graphic layout covers a period of about a month. It is Followed by an acquaintance with the script and series of meetings with the director of the production, the set designer, the director of the theater, the photographer, the actors. Considering unwritten marketing guides coming from the theatre, which shape the visual appearance of the poster. The poster itself is part of a series of advertising materials such as billboards, flyers, brochures. Other aspects of the process include prepress, selecting a printing house, color proof, and control of printing.